Simplicity was founded by William J. Niederkorn in 1922 and started building riding garden tractors in 1939. Between 1941 and 1945, due to World War II, Simplicity Manufacturing temporarily halted production of lawn and garden products and manufactured electric fence controllers and external surface grinders to satisfy the War Production Board.
After AGCO purchased Massey Ferguson, Simplicity began building and selling the Massey Ferguson Lawn & Garden Equipment. Simplicity bought the Snapper company in 2002, though ironically, Snapper, previously built Massey Ferguson lawn tractors many years before.
Today, Simplicity Manufacturing Company is based in Port Washington, Wisconsin, USA. The company is now known as Simplicity Outdoors and is a subsidiary of Briggs & Stratton. Simplicity, seeing a century of business is no stranger to what is needed on the turf. Paired with the powerful Briggs & Stratton, no task is to daunting for these units! That’s why Hometown Motors is honored to carry Simplicity, because at Hometown Motors, we know our customers need tough, comfortable, and reliable power equipment.